BREAD

The project was created to address key adoption barriers:

• complex onboarding
• unreliable transfers
• lack of user-friendly tools

As a product designer, my role included:

• UX research & user interviews
• competitive analysis
• analytics (PostHog, heatmaps, surveys, web)
• wireframes & high-fidelity design
• design system creation
• usability testing
• software vendor collaboration

The Problem

Despite its promise, crypto often feels inaccessible. Instead of empowerment, the experience creates stress and confusion.

• Complex onboarding: wallets, seed phrases, networks.
• Trust barriers: irreversible mistakes, hacks, lost funds.
• Financial exclusion: in some African and Asia countries, unreliable banks & high fees block payments.
• Low adoption: onboarding takes 30+ minutes, discouraging newcomers.

The Solution, BREAD

We designed BREAD with one mission: to remove friction and give users the fastest path from intention to action.

Frictionless Onboarding & Access

SMS-based transfers → simple as a phone number, no seed phrases, no network confusion.

Rewarding Experience

Badges → gamified recognition, progress, motivation.

Process

The design process combined qualitative research, quantitative data, prototyping, and testing to create a product that was both intuitive and technically feasible.

Research & Insights

• Interviews in Europe and Africa.
• Found failed bank transfers in Nigeria → SMS-based onboarding.
• Competitive analysis → drop-off during seed phrases.
• Web analytics.

Ideation & Strategy

• Defined pillars: simplicity, security, instant access.
• Prioritized SMS transfers, referral engine, and trading with ease.

Wireframing & Prototyping

• Low-fi → hi-fi prototypes.
• Built a scalable design system.

Key Takeaway

I simplified one of the most complex digital finance experiences into a product that feels instant, safe, and rewarding, enabling adoption across both developed and emerging markets.